About Us

How Plurenta Started and What Keeps Us Moving

Plurenta started with one simple belief: looking after a car should feel comfortable, open, and stress-free for anyone. When our founder moved to Abu Dhabi, they kept hearing the same worries: “My car is too messy, I feel embarrassed to show up,” or “I’m scared the staff will get annoyed if I ask questions.” After one quiet afternoon cleaning a friend’s car and laughing about having a “top shine” day, that small moment slowly turned into a real plan — to build a car wash where people can arrive exactly as they are, without feeling judged, rushed, or uncomfortable.

In the beginning, Plurenta was tiny: one wash lane and a small group of curious first visitors. That early crowd was not the usual type you see at many car care places. One person had never used a professional car wash, another was a busy parent who just wanted a cleaner car without spending hours under the sun, and a quiet young driver was trying to stop relying on quick, low-quality washes from the past. Instead of giving sharp orders or acting distant, our founder slowed everything down, used simple words, and treated stains and small marks as normal signs of real daily driving. There was laughter, a few spots that needed a second pass, and plenty of “let’s clean this area once more” moments — and that is where the true Plurenta spirit took shape.

From there, our small car care community grew in a natural way. More drivers came in, and we brought in team members who believe in the same values: stay patient, stay kind, and help people honestly. Our staff are not here to shout instructions while machines do everything. They stay close to the vehicle, split the service into clear stages, and explain the steps again if needed until you feel confident and comfortable. Whether you want a stronger exterior clean, a fresher interior, a more regular routine, or simply a bit more structure in your week in Abu Dhabi, we fit our services to your lifestyle instead of forcing you into one fixed approach.

Today, Plurenta feels less like a formal station and more like a friendly place for car care. Families learn that arriving with a dusty car is completely normal, because what matters is leaving a little cleaner each time. Drivers finally begin the steady cleaning routine they have postponed for years. Friends meet at our wash bays and turn it into a weekly habit they actually look forward to. For us, success is not only a glossy hood or a perfectly spotless dashboard. The biggest win is the calm moment when someone drives away thinking, “I didn’t expect car care to feel this easy and friendly, but it really does.” That feeling is what keeps Plurenta moving — and we would be happy to help you start your own simple car care routine here in Abu Dhabi.